
KRAFTON, Inc. released its life simulation game, inZOI, in Early Access via the global PC gaming platform Steam beginning on March 28, 2025, at 00:00 UTC.
Content creators around the world helped spark the buzz as inZOI conducted various campaigns centered around the player community as part of a step-by-step approach to deliver a positive gaming experience. Notably, the inZOI global showcase held on March 19 successfully attracted over 450,000 viewers. Anticipation for the game was further heightened towards its Early Access launch as the inZOI demo build was released to players worldwide, offering a chance to experience inZOI’s Character Studio and Build Studio from March 20 to March 28. Ranked 1st on Steam’s Global Top Wishlists and having reached 5th in the Games Category on Twitch as of March 27, inZOI continues to capture the attention of players globally.
The Early Access price of inZOI is set at $39.99, with all updates and DLC provided for free until full release.
inZOI supports 13 languages in Early Access: English, Korean, French, Italian, German, Spanish (Spain), Russian, Japanese, Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil), Portuguese (Portugal), and Polish. The translation completion rate for each language can be found within the game. KRAFTON is dedicated to continuously expanding and improving support across all languages to ensure a more seamless experience for players worldwide.
inZOI Studio CEO and inZOI Producer and Director Hyungjun ‘Kjun’ Kim reflected on his journey, saying, “I created and nurtured inZOI with great care as if it were my child, though it still has a lot of room for improvement. As inZOI takes its first steps into the world, I feel both proud and somewhat anxious – hoping it won’t stumble or get hurt. It would be deeply appreciated if you could watch over the game with warmth and support.” Kjun added, “As we begin early access for inZOI, we will engage sincerely with players across the globe to continually improve the game, one step at a time.”
inZOI provides a realistic life simulation experience with its wide array of features, such as 250 customization options, over 400 mental elements, creative tools powered by on-device generative AI, “Smart Zoi” that leverages the CPC (Co-Playable Character) technology, and realistic graphics using Unreal Engine 5. In alignment with the development roadmap, future updates will gradually introduce new content, including mod support and new cities, as the game continues its journey toward full release.
The full Early Access launch trailer for inZOI is available on its official YouTube channel here.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.
KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.