COLOGNE, GERMANY – AUGUST 20, 2025 – KRAFTON, Inc. today hosted a special Media Day at gamescom 2025, spotlighting its upcoming flagship titles PUBG: BLINDSPOT and inZOI in front of more than 200 journalists from leading outlets worldwide.
PUBG: BLINDSPOT — TACTICAL GUNPLAY FROM A NEW PERSPECTIVE
Making its European stage debut, PUBG: BLINDSPOT reimagines the intensity of PUBG-style gunplay from a top-down perspective.
“PUBG: BLINDSPOT brings the strategic depth of gunplay into a top-down experience. Our goal is to deliver the excitement of tactical combat to players everywhere,” said Seungmyeong Yang, Production Director of PUBG: BLINDSPOT.
The game introduces mechanics such as Field of View (FoV) control, real-time vision sharing with teammates, and smooth, intuitive camera handling. A new demo build is now live on Steam, available to play through September 2.
INZOI — DEEPER LOOK AT FIRST FREE DLC ISLAND GETAWAY
During Media Day, KRAFTON also offered a deeper look at inZOI’s first downloadable content, Island Getaway. The DLC introduces Cahaya, a Southeast Asian-inspired resort destination designed to give players a lifestyle of self-sufficiency, leisure, and exploration far removed from the bustle of city life.
“With Cahaya, we wanted to give players a space for farming, relaxation, and discovery — a true escape,” said Hyungjun “Kjun” Kim, CEO of inZOI Studio and Director of inZOI. “Ongoing updates are just the beginning of our commitment to the community.”
Cahaya features farms, markets, resorts, and temples, allowing players to mix production, economic activity, and leisure in new ways. Available now on both Steam and Mac, Island Getaway expands accessibility for players around the globe.
Since its Early Access launch in March, inZOI has continued to evolve through frequent updates shaped by community feedback. At Media Day, KRAFTON highlighted plans to expand city-space usage, enhance player freedom, and deepen interactions with the lifelike “Zoi” characters.
KRAFTON AT GAMESCOM 2025
KRAFTON’s Media Day highlighted the company’s creative vision and development philosophy. From August 20–24, KRAFTON is welcoming fans to its booth in Hall 7 at Koelnmesse, featuring dedicated zones for inZOI and PUBG. Visitors can experience hands-on demos of inZOI, PUBG: BLINDSPOT, and PUBG: BATTLEGROUNDS, along with a variety of interactive programs.
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON's platforms and services.
KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, inZOI, Subnautica, Hi-Fi Rush, Dinkum, and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class capabilities, continuously exploring new possibilities beyond gaming — including AI and other emerging technologies. For more information, visit www.krafton.com.