Media alert


New initiative enhances support for PUBG creators across EMEA and AMERICAS regions

AMSTERDAM, NETHERLANDS – 17 June, 2024 – Today KRAFTON, Inc. has announced the official launch of the PUBG WEST Partners Hub, showcasing the company’s dedication to its PUBG: BATTLEGROUNDS Partners and influencers. This newly established hub aims to enhance communications and streamline management processes for valued PUBG creators across the EMEA and AMERICAS regions.

Since its inception shortly after the launch of PUBG: BATTLEGROUNDS, the PUBG Partner Program has grown strongly, becoming a cornerstone for the game’s community engagement. Earlier this year, KRAFTON consolidated the EMEA and AMERICAS regions under the unified WEST banner, to provide better support and more opportunities for regional Influencers creating PUBG: BATTLEGROUNDS content. This merger allows for closer relationships with creators, ensuring they receive the support to thrive.

The PUBG WEST Partners Hub is designed to improve communication with Partners by offering a centralised location for all program-related information. It also addresses the community’s need for clearer details on the PUBG Partner Program, including how to join, the benefits of membership, and the application process.

Iva Balavajderova, Senior Creator Partnerships Manager for PUBG WEST, commented on the launch: “The PUBG WEST Partners Hub represents a significant step forward in how we support our Partners. By centralising resources and information, we can better serve our creators and help them succeed in the PUBG community.”

When the program is ready to open to new creators, the application process will be managed directly through the hub with a simple, one-button application system. Interested creators are encouraged to follow PUBG social media channels for updates on when applications will reopen.

For more information on PUBG: BATTLEGROUNDS, please visit and the official social media channels: YouTube, Twitter, Instagram, Facebook, Twitch and TikTok.

Further assets and press releases are available on the official PUBG: BATTLEGROUNDS press room.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit